Meet the Team
Meet the members behind Lift Your Finances. We are here to help you succeed!

Founder & Lead Strategist

Jennifer Lauda, EA

With over 20 years of experience in corporate and tax accounting, Jennifer brings a rare blend of deep technical knowledge and real-world practicality to every client relationship. She became an Enrolled Agent at just 20 years old—proof that her passion for tax and finance runs deep.

Since founding Lift Your Finances, LLC in 2019, Jennifer has built a firm that specializes in serving the modern real estate industry—from investors and flippers to property managers, brokers, and beyond. Her insight isn’t just professional—it’s personal. Her own family has been investing in real estate across Florida and North Carolina for years, giving her a true insider’s understanding of the industry’s challenges and opportunities.

Clients appreciate Jennifer for her thoughtful guidance, approachable style, and commitment to helping real estate businesses build stronger, more profitable financial foundations.

When she’s not diving into spreadsheets or strategizing with clients, Jennifer stays busy as a homeschooling mom of two, running her business from home with a full calendar of both client calls and science experiments. She’s proof that it’s possible to balance family, entrepreneurship, and a love for tax planning—all while helping others thrive.

Senior Accountant

Peggy Hemenway

With over 20 years of experience spanning both public and private accounting sectors, Peggy brings a wealth of knowledge and adaptability to her role. She thrives in this ever-evolving industry, embracing new tax updates and technology with enthusiasm.

Her diverse background includes working with a variety of industries—from an ecommerce beauty supply wholesaler to an international yacht supply company—giving her a broad perspective and sharp financial insight. After gaining valuable experience in the private sector, Peggy returned to public accounting fueled by a passion for empowering small business clients. She’s dedicated to providing clear, reliable financial information that helps entrepreneurs make confident, educated decisions.

Known for her steady professionalism and approachable style, Peggy is a trusted partner to clients navigating the complexities of their finances, always ready with thoughtful guidance and practical solutions.

Bookkeeping Specialist

Alina Prokhnevskiy

Alina graduated from The Ohio State University (Go Bucks!) with a BA in Economics and Business. Her journey into accounting began at home, where she managed bookkeeping for her husband’s small business for seven years. Over that time, she became a QuickBooks Online expert and developed a passion for leveraging technology to simplify and improve financial management for our clients.

Known for her meticulous attention to detail, Alina ensures every client’s books are organized and accurate, helping them get a clear, complete picture of their finances. Her friendly and dedicated approach makes her a trusted partner for small business owners looking to stay on top of their numbers.

When she’s not at her desk, you will likely find her traveling or at the soccer field cheering on her two sons! She balances family life with her commitment to delivering thorough, reliable bookkeeping support every day.

Lift Your Finances We love to chat!
Please feel free to use the buttons below to contact us or use our Ai powered chat assistant.
Please fill out the form and our team will get back to you shortly The form was sent successfully